BRAND ENGAGEMENT

2006 - United Visual Artists, Volume. After some experimentation with interaction, using 3d depth and motion detection cameras in an infrared flooded scene, UVA created the worlds first interactive volumetric installation. It was initially designed for the centre of the John Madejski garden in the centre of the V&A museum in Londo, but went on to tour the world, being exhibited in Hong Kong, Singapore, Taipei and more. Music was specially created for us in collaboration with Onepointsix, Massive Attacks own Bristol based recording studio.

2008 - Covent Garden, Constellation. Following the success of ‘Volume’, UVA continued it’s exploration of interactive real-time volumetric displays. Being invited by Covent Garden in London to create the Christmas Lighting for the winter season. UVA designed, installed and managed over 500 custom built 360 degree viewable LED tubes suspended in an offset grid from the roofs of the three massive halls of the London market. An innovative gesture controlled lectern allowed visitors to influence the display in real-time.

2010 - Ralph Lauren, 4D projection mapping. As often happened at UVA, project requirements drove the development of it’s tools and methodology. Ben Fender of Drive Productions approached UVA with a 3d projection mapping project, to be held simultaneously on Ralph Lauren’s HQ in both London and New York. UVA began the development af a set of innovative projection mapping tools within d3, allowing content to be virtually ‘projected’ within the 3d scene, then unwrapped onto a set of ‘feeds’ sent to the HD video projectors. The 4th dimension, was by the way, smell.

2012 - Sprint, Does Your Phone Dream. Working with ad agency Leo Burnett on the mobile initiative for US telecom company, Sprint, UVA was challenged to create a sponsored courtesy-message  that asked moviegoers to turn off their phones prior to the start of a movie. We shot the work without any computer-generated graphics and instead used a full-size art installation. Featuring an innovative perspective content mapping technique now considered standard in the industry.

2014 - Parley & G Star feat. Pharrell Williams. Ocean Night revealed the anticipated second RAW for the Oceans collection for the next S/S ’15 season. UVA created the runway lighting and real-time interactive projection on a custom rear-projection screen suspended above the runway. The space was later used for the after-show party at which Pharrell performed.

2015 - Samsung, 360 Sound Experiment, London. Commissioned to create a physical installation as an experiment inspired by the qualities of Samsung’s Wireless Audio 360° speaker range, we designed a spatial instrument that enabled us to create architecture from light, drawn from a single sound source in the centre of the room.

The sound experiment featured in 30-second promo as well as a behind-the-scenes short film, which in its first 4 weeks on YouTube received over 1.4 million visits. Real-time sound analysis tools and custom d3 modules were created by Nocte. No CGI was used during the shoot, the visuals were created in real-time as a direct response to the sound.

2015 - Nike Rise, China. Nike teamed up with AKQA to inspire the next wave of basketball players to raise their game, putting them through their paces at the Nike Rise House of Mamba, Shanghai, where UVA created the world’s first interactive LED basketball court.

Thirty players were drafted from a region-wide search to be coached by LeBron James and Kobe Bryant. Nike Rise House of Mamba challenged and trained the final team using motion-tracking drills and reactive visualisation to create a pinnacle experience, teach the fundamentals of basketball and push the boundaries of sports training.

2016 - Cartier, Magicien, Tokyo. An experiential, spatial installation design for the launch of Cartier 'Magicien', the brand’s 2016 collection. The exhibition took over the Tokyo National Museum.

Light plays a key role in the design concept whilst the challenge lay in creating a contemporary yet subtle concept experience. Three key ‘expressions’ shaped the experience of entering the museum, the exhibition and negotiation rooms.